Chidiebube, Inketsi. “Marketing Research Strategies and the Profitability of Kenya Power and Lighting Company”. Edith Cowan Journal of Entrepreneurship and Project Management 4, no. 1 (August 5, 2023). Accessed November 24, 2024. https://edithcowanjournal.org/journals/index.php/journal-of-entrepreneurship/article/view/95.