[1]
Kanana, G. , Gichohi, P. and Moguche, A. 2021. How product strategy in the marketing mix is affecting the growth of Jua kali enterprises in North Imenti Sub-County. Edith Cowan Journal of Strategic Management. 4, 1 (Sep. 2021), 19–26. DOI:https://doi.org/10.55077/edithcowanjournalofstrategicmanagement.v1i1.25.