Kanana, G. ., Gichohi, P. ., & Moguche, A. . (2021). How product strategy in the marketing mix is affecting the growth of Jua kali enterprises in North Imenti Sub-County. Edith Cowan Journal of Strategic Management, 4(1), 19–26. https://doi.org/10.55077/edithcowanjournalofstrategicmanagement.v1i1.25