GATHECA KING’ORI , P. .; MWENDA, D. L. K.; WACHIRA, D. A. W. New Product Management Strategies on The Market Performance of Small and Medium-Tier Deposit-Taking Saccos in Kenya. Edith Cowan Journal of Strategic Management, [S. l.], v. 8, n. 1, 2025. DOI: 10.55077/edithcowanjournalofstrategicmanagement.v8i1.138. Disponível em: https://edithcowanjournal.org/journals/index.php/journal-of-strategic-management/article/view/138. Acesso em: 16 dec. 2025.