Kanana, Gatobu, Paul Gichohi, and Abel Moguche. 2021. “How Product Strategy in the Marketing Mix Is Affecting the Growth of Jua Kali Enterprises in North Imenti Sub-County”. Edith Cowan Journal of Strategic Management 4 (1):19-26. https://doi.org/10.55077/edithcowanjournalofstrategicmanagement.v1i1.25.