Gatheca King’ori , P. ., D. L. K. Mwenda, and D. A. W. Wachira. “New Product Management Strategies on The Market Performance of Small and Medium-Tier Deposit-Taking Saccos in Kenya”. Edith Cowan Journal of Strategic Management, vol. 8, no. 1, Dec. 2025, doi:10.55077/edithcowanjournalofstrategicmanagement.v8i1.138.