Kanana G, Gichohi P, Moguche A. How product strategy in the marketing mix is affecting the growth of Jua kali enterprises in North Imenti Sub-County. JOSM [Internet]. 2021 Sep. 5 [cited 2024 Nov. 24];4(1):19-26. Available from: https://edithcowanjournal.org/journals/index.php/journal-of-strategic-management/article/view/25