Entrepreneur Innovativeness and Firm Performance

Abstract

Purpose: The purpose of the study is to investigate the influence of ınnovativeness of the entrepreneur and firm performance.

Design/ Methodology/Approach: This study adopted a descriptive design. This study’s target population is 3rd party suppliers in Nairobi, Kenya. Primary data collection involved the development and administration of self-administered questionnaires. The analysis of the quantitative information was aided by SPSS software.

Findings: The findings indicated that innovativeness (β=0.358, p=0.000) has a positive and significant influence on firm performance.

Contribution to policy and practice: The study recommends that 3rd party suppliers need to adopt¹ new¹ technologies¹ for¹ cultivation¹ of¹ organizational¹capabilities. They¹ also¹ need¹ to¹ be¹ proactive¹ in¹ their¹ research¹ and¹ development¹ departments¹ by¹ incorporating¹ technological¹ advancements¹ in¹ order¹ to¹ maximize¹ the¹ potential¹ that¹ is¹ in¹ innovation¹strategies.

Originality/Value: The adoption of better decisions to improve the implementation of other projects to help save on time and money. The results of this research are of value to the Kenyan government through the relevant Ministries to invest heavily in business education to enhance the populace’s awareness of the part of innovativeness in fostering economic growth. Additionally, the outcomes will assist organizations that want to restructure their innovativeness in order to increase economic productivity.