Green supply chain management practices and supply chain performance. An empirical study of mobile phone firms in Kenya

Abstract

Purpose: This study is about the relationship between green management practices and supply chain performance in mobile phone firms in Kenya. The study had three objectives to achieve: to determine the green supply chain practices adopted by four mobile telecommunications companies in Kenya; to determine the key drivers in the implementation of green supply chain management practices in the mobile phone firms in Kenya and; to determine the relationship between green supply chain management and supply chain performance.

 Design/ Methodology/Approach: Data was collected using a questionnaire that was administered through drop and pick later   method. Percentages and frequencies were used to analyze objective one and  two whereas  regression analysis and correlation was used to analyze the relationship between green supply chain practices and  supply  chain  performance.      

Findings: The major findings were: that there was a significant   relationship between green management practices and supply chain performance represented by R2 value of 0.737 which translates to 79.4% variance explained by the five independent variables of green management practices improves supply chain performance. Green supply chain management practices are significant in enhancing the performance of supply chains.

Contribution to policy and practice: The study recommends that mobile phones companies should ensure proper utilization of materials by customers. The companies should also find appropriate business processes needed in implementing green supply chain management practices. 

Originality/Value: The study contributes to the academic understanding of how green supply chain management and supply chain performance literature. As such, the present research may assist scholars to move beyond a simple dyadic context and toward examining complete supply networks.