INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE: A CASE STUDY OF SAFARICOM LIMITED

Abstract

A B S T R A C T

Purpose: Safaricom limited has enjoyed phenomenon success its organizational history starting as a department of the state Telkom Parastatal to the largest company in East and Central Africa. The success of Safaricom has largely been attributed to its innovativeness as a competitive strategy under the leadership of visionary management team. The study examined the three components of transformational leadership that is inspirational motivation, individualized consideration and intellectual stimulation application at Safaricom.

Design/ Methodology/Approach: this study will adopt both a descriptive and correlational research design. Correlational design entails reporting on condition of relationships as they exist. The approach explains the uniqueness of a particular individual or

group. The study utilized Moi Avenue Branch of Safaricom as the unit of observation due to accessibility of the center. The Moi Avenue branch has employee population of 1092 staff according to Safaricom 2015.

Findings: Transformational leadership is important as leaders are reliable to generate commitment from followers. Safaricom has the ability to inspire motivate and intellectually stimulate its employees which results to positive impact on employee performance. The multiple linear regression was used to examine the cumulative effect of the independent variables on the dependent variable. The multiple linear regressions gave a multiple correlation coefficient of 0.920 which indicated that the relationship between the three independent variables cumulatively on the dependent variable is strong and positively correlated.

Contribution to policy and practice: The findings of this study will help other institutions to understand the influence of transformational leadership on employee performance in Kenya; the findings will provide a new dimension on how institutions can achieve best employee performance.

Originality/Value: This study is the first to empirically establish the influence of influence of transformational Leadership on employee performance. a Case study of Safaricom limited.