Harnessing the Power: The Importance of Big Data in Startups.

Authors

Keywords:

Startups, Data, Big data, data-driven, sustainable, growth

Abstract

In the digital age, data has emerged as the new currency, and startups have the opportunity to leverage big data to gain a competitive edge, drive innovation, and fuel their growth. This article explores the importance of big data in startups, delving into how it can transform their operations, decision-making processes, customer experiences, and overall success. It discusses the advantages of data-driven decision making, enhanced customer understanding, scalability, cost efficiency, competitive advantage, improved operational efficiency, predictive analytics, risk mitigation, and fostering innovation. By harnessing the power of big data, startups can position themselves for success, capitalize on emerging opportunities, and build a solid foundation for sustainable growth.

Author Biographies

J.I Otuya, Federal University of Minas Gerais

School of Science, Technology Maths & Engineering

Dr. Frances De Silver, Federal University of Minas Gerais

Senior Lecturer

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Published

2020-05-22

How to Cite

Juma, I., & De Silver, D. F. (2020). Harnessing the Power: The Importance of Big Data in Startups. Edith Cowan Journal of Information and Technology, 1(1), 11–20. Retrieved from https://edithcowanjournal.org/journals/index.php/journal-of-information-technolog/article/view/73

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Articles